Are you tired of feeling like a Brand is a one-dimensional version of you in order to 'play the game'?
Are you sick of giving your power away to be what you 'think they want you to be'?
Are you done with guessing HOW to create a Brand and WHAT works?
Hey there! I’m Jodie Bentley, an NYU Tisch trained actor and producer who has worked for Netflix, Hulu, ABC, CBS and many more. I'm also the former CEO of The Savvy Actor and Accelerated Artist. For well over a decade, I’ve coached actors to achieve their goals, become organizational masters, stop the self-sabotage, build their marketing tools, land agents and own their brand.
I totally get being frustrated. When I graduated NYU, I had no clue what I was doing when it came to the business side of the biz. My results were fairly good… but random and rare.
I was missing something, but didn't know what. I was so sick of not knowing exactly what to do that I read every freakin’ business book I could get my hands on.
Then the light bulb moment - I'm a product! I started taking branding principles that worked in the real world and morphed them for our creative profession.
I built my brand authentically, smartly and holistically.
Within 6 months, I got my Actors Equity card, my first theatrical agent, an Off-Broadway show, and I got to do the cast recording with Stephen Schwartz. I finally understood who I was in the industry.
With my signature Branding System, now you will too 😉
As seen in
EVERYONE wants to tell you who you are and who you should be.
Then you start putting all this armor on you, to be a certain thing.
Guess what? It doesn't last. Branding is not about putting something on. If you approach your brand with only how others perceive you in this business, you will get bitter, jaded and burnt out.
You can't force people to see what you want them to see. On top of that, you can't get mad at them when they don't see it! If you approach your brand with ONLY how you want to be seen, and you negate outside perception which is based on your energy, essence and the psychology of your facial bone structure, you will also get bitter, jaded and burnt out.
You learn the craft of acting to stretch yourself, and rightly so. To think that translates into the real world as "versatility" is false. I’m not saying you can’t play diverse roles. You can do kooky comedy in one project and then depressing drama in the next, but saying your brand is versatile doesn't say anything. It keeps you vague and makes others work way too hard to REALLY see you. The result? You will also get bitter, jaded, and burnt out.
It's time to stop saying your brand is Doctor or Young Dad or Girl next door...
you're more than that.
Eliza Cypers, Former Manager at Aspire Talent Management
Let’s be real, the attention span of the average individual is 8 seconds. (Incidentally, that’s one second less than a goldfish. Yeah.)
In this unbelievably fast-paced industry, casting directors, agents, and industry folks don’t have all the time in the world to figure out who you are. You must communicate that quickly, efficiently AND distill your message in 8 seconds or less.
Fortunately, that is what building your authentic brand will do. People want to meet you and get you instantly - then they'll remember you. If you're hindering that process by being unclear or vague - you’re doing your entire career a disservice.
Your brand is the key to getting known and being remembered in this industry. It will ultimately be the most empowering thing you do for your life and your career.
With these three modules you'll build your bookable brand.
Branding is not about putting something on you or telling you what you ‘should’ be. Brand is also not 'type.' That's how most people talk about Branding and it's not helpful, and also harmful. It's time to stop putting on the armor and peel away the onion layers.
In my signature Branding System, I'll guide you through 9 lessons on the nitty gritty of HOW to build your brand. Let me tell you, it's not just about getting adjectives from your acting class. We'll dive deep to build your brand that is holistic, authentic and relevant with my clear-cut proven system.
Only when you can name your brand can you sell it. Most actors do it backwards. You craft all your marketing tools BEFORE you know what you sell. Now that you know your product inside and out, it's time to focus on the first marketing strategy you get to master - packaging.
They get to scream of you, your essence and what you do best. That's how you'll get in more doors and get more auditions.
Headshots get to be crafted, just like your Brand.
If your headshots don't represent you, feel stiff, or are just pretty pictures that don't tell the industry who you are -
then this bonus course is a must!
Every actor who has taken this course, gets headshots that opens doors they've never been in.
These 8 in-depth lessons will guide you through every step of the headshot process. From choosing your photographer, to building your shot list, to choosing wardrobe, to nailing it during the shoot and even how to select which shots to use!
No more static and stiff headshots that don't feel like you!
You'll see the behind scenes of my entire headshot prep, including my prototypes, looks, outfits, colors, scenarios and thoughts.
I will walkthrough you how I chose my headshots and show you how to do it for yourself.
There's nothing like listening to headshot photographers at the top
of their game tell you how to
I've interviewed 3 of the industry's best from NYC, LA and Boston to give you the lowdown on everything!
"Destigmatizing the idea of branding and instead viewing it as an opportunity to bring my fullest self to every opportunity, completely changed the game for me. I used my unique brand to craft exciting new materials. I then signed with a management team who completely "get" me and believe in me. I now feel empowered to use every color in my palette in my auditions which are happening 6 or 7 times a week!"
- Eliza Blair
"I booked my very first TV role on Curb Your Enthusiasm. I couldn't have gotten to this point without Jodie and tools she's created."
- Ryan Tran
"I followed the steps in the system and got new agents and signed with a manager! Jodie is the real MVP!"
- Jewell Farshad
"The confidence I’ve gained from figuring out what product I’m selling and how best to market it has really shown in my auditions. I’m now recurring on a major network pilot, starring in what’s essentially a one-woman play, and getting called in for auditions and callbacks for studios and production companies I never thought I had a prayer of getting in front of before."
- Kay-Megan Washington
"Working with Jodie on my branding has been a game-changer for me. It’s given me a new confidence in my worth to the industry. Results so far: I managed to double my yearly income by marketing myself effectively. I’m on track to double my income again."
- Loveday Smith
"I wanted an agent and career commensurate with my talent! After doing all of Jodie's Branding work, I landed an agent and went through a seven week period with 22 auditions. I just booked an episode of This Is Us and an episode of Love, Victor. "
- Chris Doubek
"I started this work when I was just coming out as non-binary and it was extremely supportive. Getting the encouragement to be my authentic self from an actor that I respect and who is plugged into the industry was a huge help. I've signed with a fantastic manager, gotten commercial and theatrical reps, got pinned for two major TV shows, shot a music video, and starred as the lead in an LGBTQ+ short film. "
- Howland Wilson
Can you say YES to any of the criteria below? Then I know you're qualified to jump onboard!
You'll receive massive transformation and value.
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Stop letting vagueness run your career.
People want to work with people who know who they are, what they want and where they're going.
It's time to make that happen.
I back all my programs with a 100% satisfaction guarantee. Do the work of The Actor's Branding System, and if you realize after 2 weeks it's not what you thought, you’ll get a full refund. I've also walked hundreds of actors through this process and I know it will serve you.
If you have any questions about The Actor's Branding System, or our other products, you can contact us below and our team will get back to you within a few hours!