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Branding & Marketing

Three Actor Marketing Tools Up for Debate

There are three actor marketing tools that I feel are debated about A LOT. 1. Websites2. Newsletters3. Slate Shots And everyone has an opinion. :) Sometimes when folks give their

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Branding & Marketing

Own Who You Are

So many times, you’re told who you are in this industry OR who you 'should' be. You're totally the girl next door.You should play the villain.You're a great victim!You're funny, you

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Branding & Marketing

Stop falling prey to these branding misconceptions 😱

I've been teaching branding for well over a decade. And still, in all this time, there are MANY branding misconceptions. I've been witnessing discussions as of late with my clients

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Branding & Marketing

Want to Know Your Color Palette? 🎨

Color, color everywhere! Yet, have you ever stopped to think about how it plays into your branding and marketing? Color can: Influence how you're perceived in the worldMold the subliminal messaging you

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young man at desk with arms above his head
Branding & Marketing

Feeling Complacent… Time to Risk

Have you felt complacent in your career lately? Or maybe you’ve been playing it safe? If you’re feeling a bit unmotivated what do you do about that? Complacency is static energy. But being

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young black guy with headset looking at laptop
Branding & Marketing

How to Capture Marketing Sound Bites

Do you keep track of reviews, press, things teachers or directors said about you, outside validation of your work, casting director feedback? If you’re not, then you’re missing out on key

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successful older woman laughing and smiling while working at home
Branding & Marketing

10 Things To Do to Position Yourself as an Actor Who’s Moving & Shaking

I know the industry isn't back to where we want it to be….yet. Even in slow or slow-ish times, you get to be in action and creating your own buzz. Here are

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a man holding 5 different photos of headshots
Branding & Marketing

How to Build Your Actor Marketing Tools That Get Results!

Ever hear people in the industry say you need to market yourself as an actor? All the time! And, let’s be real…what does that even mean?  Marketing can be overwhelming because

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Branding & Marketing

Stop the FOMO and Tap Back Into Your WHY!

How can you expect to move forward in your acting career, if you don’t know where you’ve been?  I have to say, by not assessing what has been working and not working

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Blog by Jodie Bentley

Categories

  • Branding & Marketing (18)
  • Goals & Strategy (48)
  • Mindset (53)
  • Pitching & Networking (4)

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jodiebentleycareercoach

JODIE Bentley | Branding & Biz Coach for Actors
🌃Being back in NYC has brought about a spectrum 🌃Being back in NYC has brought about a spectrum of emotions.

Matt and I were here for literally 2 days for a friends wedding in Brooklyn for New Years 2020 but we didn’t DO NYC then. My last big trip back was by myself  in 2015.💕

I went to college in this city. Washington Square Park was my campus. I lived here a total of 20 years.

I started my professional career in this town. Got my first agent here. Got my Actors Equity card here. Acted on stage here with some of the most talented people I’ve ever met and belted my heart out in MANY theaters in this town.

✨️I feel like I’ve had multiple lives in NYC.

What an experience to be here with my husband and share this city with him. This city that helped shape who I am as a human.

I was so insecure here in my 20’s. I pretended I wasn’t as I figured out myself and how to have a career.💞

My 30’s in NYC I finally hit my stride as an actor. I started the first incarnation of my coaching business and also a big part of this decade was dealing with my breast cancer.

🔥Now in my 40’s and living in Los Angeles, as I walk these streets an older version of myself, I had to take a moment to marvel at how far I’ve come. 

Yes, I mean growth in my acting career, but also as a human. 

I like who I’ve become.
I like the acting career I’ve created.
I like the coaching business I’ve built.
I like the life I have.

Funny how memories trigger appreciation for the present.

📌Consider this a reminder to remember how far you’ve come. 

You’re not the same person you were 20 years ago, a year ago or even yesterday.

I honor you and your growth.
Goal Personality #5 - The Drifter Alright, get r Goal Personality #5 - The Drifter
 
Alright, get ready for the final goal setting personality type in our series.
 
This one is a doozy because it’s attached to 2 common myths actors and artists buy into.
 
✨️ So, have you ever said -
 
I hope it works out, we’ll see!
Everything could change tomorrow so why bother with planning.
I’m just going to wing it and be me.
I can’t predict the future, I’m just going with the flow.
 
Drum roll please……..ladies and gentleman……The Drifter has walked on stage! 🎯
 
The Drifter drifts through life with no plan because they like wingin’ it.
 
Look, I get the attraction to winging it -  it’s WAAAYYY easier! And sometimes it works. But it doesn’t work for long. Winging it, with no plan, is really just survival.
 
The Drifter buys into these two common myths as they’re religion and many of you believe them too.
 
📌 Myth #1: Goal setting is complicated and busy work.
 
The Drifter obviously doesn’t like goal setting, they want to see where the universe will take them. And MANY people do think of goal setting as busy work. Which keeps you resisting it. Which keeps you in the same place.
 
The reason setting goals and sticking to them feels like busy work is because you’ve probably failed in the past. I get it, of course it feels like a waste of time.
 
And my guess is you’ve never had a concrete system you could follow that was simple, creative and replicable. 🌿

Without one, you'll most likely stay stuck in old patterns.
 
📌 Myth #2: You have to be a great organizer.
 
Have you ever said – “I’m not good at that organizing stuff and I have no freaking idea how to stay on track with it all.”
 
Well, guess what? You don’t have to be a great organizer to be successful. By believing that, you’re actually self sabotaging your success. 
 
That is merely an excuse to keep you from fully stepping into your greatness. 💖
 
You are not born knowing how to be organized or write goals or understand business – all of these are learned skills.
 
🔥You CAN learn how to be organized. You just have to be willing to try something different.
#actorhustle #endthehustle #foractors #actorsofinstagram #theactorsthinktank #actingcareer #actorproblems
✨️Quiz Alert!✨️ Taylor Swift might be the ✨️Quiz Alert!✨️

Taylor Swift might be the anti-hero, but you’re the real thing.

It takes an incredible amount of courage to pursue your dream acting career. You are a superhero!

👀And it’s so easy to get discouraged. But here’s a secret….

The key to succeeding in your acting career already exists inside you.

You have a unique set of skills, talents, and dare, I say, superpowers. You just have to uncover and embrace them.

💕Luckily for you, I created the Actor Biz Superpower Quiz to help you do just that.

You’re just 10 questions away from knowing your power, and you’ll get actionable steps to accelerate your acting career NOW!

Stop guessing at what to do and get some concrete answers and results.

🔥Comment SUPERPOWER below, and we’ll DM you the link to the quiz!
Alright, here we are 5 months into the year. 😬 Alright, here we are 5 months into the year. 😬

It’s time to celebrate you!

I mean, let’s be real, you get to celebrate you all the time.

💞And if you’re like me, sometimes you forget to do it. The excuses seem real.

But guess what? Celebrating you is the key to not burning out and staying in abundance not lack.

I invite you to bookmark this post and keep reminding yourself to CELEBRATE YOU!✨️

🔥Let me know in the comments something you’re super proud of this year so far!
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#actorsofinstagram #actorhustle #endthehustle #theactorsthinktank #actingcareer #actorproblems #actresslife #actingclass #actinglife #performerlife #followyourdreams #actorlifestyle #nyactor #laactor #atlantaactors #lifeofanactor #actorslife🎬
Goal Personality #4 - The Self-Sabotager Do any Goal Personality #4 - The Self-Sabotager
 
Do any of these sound familiar?
 
➡️ Something good is going on for you, and you make sure you kill it consciously or unconsciously.
➡️ It’s time to stand up for yourself, but instead, you bow down and do nothing.
➡️ You fight for something you really want, and when you get there, you manage to destroy it somehow.
➡️ Sometimes, you feel hopeless, helpless, overwhelmed, or shameful.
 
Greetings! Let’s introduce -  The Self-Sabotager.
 
Look, we’ve all been there. Self-sabotaging is tricky because you’re destroying your dreams without even knowing it.
 
Here are two tips you can do now to ensure you are not self-sabotaging.
 
🎯 Tip #1: Pay Attention
Think about what you’re doing and why.
 
Though you might not know you’re self-sabotaging – there is always a choice and then an action In that choice.

By paying attention you’ll begin to notice the “why” behind your actions.
✨️
You don’t call back a person you're interested in talking to.
My friend calls and I don’t answer the phone even though I’m sad and could use a friend
You isolate when things get hard
You might start to notice a pattern in your actions -  in this case, one of retreating. 
Why are you retreating? Maybe you’re afraid of real intimacy. Perhaps you don’t feel seen and heard, so it's easier to retreat.
Pay attention to your choices and actions. There, you will find the root cause.

🎯 Tip #2: Stop Appeasing Other People
Another reason you self-sabotage is that you care too much about what people think.
 
You want to be liked. You want to be perfect. You don’t want to look stupid.
 
So you self-sabotage at every turn in small ways, to not put your ass on the line because you’re afraid of what others might think.
 
🤔 Ask yourself : Am I taking  this action because it serves me or my ego?
 
If it’s serving your ego, guaranteed it’s because you're too focused on how you look instead of achieving what you really want.
 
📌 There are a million little ways you self sabotage. By paying attention and making your vision bigger than what other people think, you can begin to eliminate your old patterns one at a time.

#actorhustle #endthehustle #actorsofinstagram
All you can do is focus on what you can control. All you can do is focus on what you can control. 

Anything else will drive you crazy.

Type 🔥in the comments if you agree.
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#inspo #quotes #motivation
It’s so easy to get caught up in the hustle cult It’s so easy to get caught up in the hustle culture.

As actors these days…

💥It feels like we’re also directors, gaffers, cinematographers, editors 
💥It’s easy to doom scroll on social and compare and despair
💥It feels like we have to constantly post to prove our worth
💥It seems we wear being busy as a badge of honor

But guess what?

Part of your job as an actor is also -

➡️ Watching TV shows, film, and theater
➡️ Self care to be ready in your body, mind, and spirit
➡️ Time to day dream, brainstorm, and think
➡️ Being creative for creativity’s sake
➡️ Stillness to just BE

All of that is also work. 

It may not be the glamorous stuff or the most exciting social media post or feel impressive to you - but so what? 

It’s part of what we do, and it is also work.

So I invite you to give yourself the gift of NOT hustling, even if for a day.

💕Your soul needs a reset.

Share this with an actor who needs to hear it.
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#actorsofinstagram #actorhustle #endthehustle #theactorsthinktank #actingcareer #actorproblems #actresslife #actingclass #actinglife #performerlife #followyourdreams #actorlifestyle #nyactor #laactor #atlantaactors #lifeofanactor #actorslife🎬
No, you don’t need a reel, a self-tape clip is b No, you don’t need a reel, a self-tape clip is better.
Don’t use a self-tape clip, you must have a reel.

Use slate shots, they work.
Don’t use slate shots, they don’t work.

All actors need newsletters.
Newsletters aren't necessary at all.

Oh, the conflicting info we get sometimes in this industry. It's enough to drive you crazy!

So how do you know what to listen to?

In this video, I'm going to share with you a 4-step system to determine for yourself what YOU believe.

It is your career after all.
​Actors give up their power in agent interviews. ​Actors give up their power in agent interviews. 👇🏻
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They place their potential rep on a pedestal and leave their personality outside the door or Zoom room.
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​Let me ask you….
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➡️ Have you ever left an agent interview and thought - “Ok….but now what?”

➡️ When you're asked, Tell Me About Yourself, does your heart start pounding and you answer with - “What do you want to know?”
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➡️ When you get meetings with rep, do you spiral into panic wanting to get it “right”?​
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If you said yes to any of those…. How’s that been working out for ya?

Look, you spend SOOOO much time and energy landing that coveted meeting by:
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✅ Writing your pitch
✅ Emailing agents
✅ Following them on social media
✅ Researching their IMDb
✅ Asking for referrals
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❌ Once you're IN the room, it is not the time to fall prey to the wing-it mentality.
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​You’re relinquishing control, putting the ownership on them. And ultimately, doing your career a disservice!
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There is an art to the interview.
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I’m going to teach you HOW to do it.✨️

Last year, I did a LIVE workshop: ​Nail the Agent Interview​ -​5 Steps to Master the Art of the Interview….and Enjoy it Every Time!

The feedback was through the roof! And I’ve decided to release a recording of the 3-hour event.
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And now through Friday at midnight, you get it for only $67! 🔥That’s 30% Off!
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​Plus….when you join Nail the Agent Interview, you'll also get TWO FREE WEEKS in my signature membership, The Actor's Think Tank. Yup.

So, if you’ve been curious about my signature membership, now is the time!

🎬​Look, I know you’re a talented actor.
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But if you aren’t able to navigate the interview and speak intelligently and vulnerable about who you are, what you want, and where you want to go - opportunities will pass you by.
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​Let’s make sure that doesn’t happen. ❤️
Comment AGENT below to get the link and save 30%!
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#actorsofinstagram #actorhustle #endthehustle #theactorsthinktank #actingcareer #actorproblems #actresslife #actingclass #actinglife #performerlife #followyourdreams #actorlifestyle #nyactor #laactor #atlantaactors #lifeofanactor #actorslife🎬
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